Messages

CLEAR has plenty worth telling members — new benefits, partner perks, and the occasional celebration — but email is easy to miss and push is easy to tune out. The in-app Messages inbox gives those moments a home members can return to on their own terms.

Membership news and partner offers were scattered across email and notifications, so members either missed them or felt spammed. There was no single, calm place inside the app to catch up on what CLEAR wanted to share.

I designed the Messages surface end to end — the inbox, the message states, and how a single message reads — balancing CLEAR's voice with a member's need to skim, act, or dismiss.

I defined the message types the inbox needed to hold — perks, membership updates, milestones — then designed a read/unread system, clear sender identity, and a layout that keeps promotional content from feeling like noise. Each message got a consistent structure so members always know what they're looking at.

A member opens Messages and finds a free coffee from a partner, a welcome to CLEAR+, and a birthday note — each clearly dated and sourced, easy to read now or come back to later.

The inbox had to carry marketing content without eroding trust, so hierarchy, restraint, and honest labeling mattered as much as the visuals. It also had to scale from a single message to a busy inbox without losing clarity.

CLEAR Messages gives the brand a considered, member-controlled channel — surfacing perks, news, and milestones in one calm inbox instead of scattered across email and push.

Live and iterating. Next up: richer message types, deep links into relevant flows, and per-category preferences so members shape what they hear about.