With 10+ years of experience shaping early-stage ideas into clear, intuitive digital products. My background spans startups, big tech, and cross-functional teams working in AI, cybersecurity, AR/VR, wellness, and consumer applications.

My strength is in simplifying complex systems — translating research into actionable product insight, structuring flows that reduce friction, and building design systems that scale as teams move from 0→1 and into growth.

I care about clarity, precision, and momentum. I work closely with product, engineering, and leadership to define problems, validate direction, and move teams toward solutions that are both user-centered and business-meaningful.

Outside of product work, I lead Finrez, a design studio offering brand, product, and web design services.